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Red lipstick is one of the most common visual anchors, which is successfully used not only in life, but also in marketing. However, the red color is quite complex and if you choose it incorrectly, you can disappointingly abandon this piquant detail forever. But in vain.
How attractive this color resonance can be can be judged at least by the number of its interpretations.

The evolution of red lipstick went the way of survival from Cleopatra to Marilyn Monroe . From ochre, wax, Carmine, grated red ants and mercury sulfide to hypoallergenic and maximally safe formulations. Only in the second half of the 20th century did it manage to come to stability and take its place in the classic basic women's set.

Chanel loved red lipstick. "This is the color of our blood, there is a lot of it inside us" she said. Wearing red for her meant expressing her inner self, letting it out. This color is full of life, it symbolizes energy and sexual activity. The oral area is also associated with the process of consumption, it is a powerful visual accent on the lips ,which symbolizes unsatisfied desire. And the Phallic shape of a tube with a column of lipstick protruding from it is sneered at by Professor Freud: before us is an object loaded with erotic meaning.

In the 70-80 years of the 20th century, the photographer Helmut Newton turned the world of marecting with the phrase "Sex sells". After that, companies began to actively use eroticization of the sales volume, which they continue to do until now. Often this happens precisely through red lipstick.

But who can be the most demanding of red lipstick ? Certainly an artist, a contemplator, and a man. A man who has a whole collection of red lipsticks, while being completely heterosexual. We won't tell you the name, but we will tell you the brand and color of the red lipstick that suits absolutely everyone. Any type of appearance . We checked ;) only one of the disadvantages: it does not moisturize the lips, so it may seem dry, but it is extremely resistant and does not spread over time. This is A Mac shade called Ruby Woo. Perfect red matte lipstick. Just try!:)
Pic by Anshort tattoo

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